Happy Hunting at Bubble, London

Window shopping on a grand scale is how I would describe my day at Bubble, London. Bubble is a children’s wear trade event that comes to town for two days every January and July, to showcase over 280 childrens brands. Independent retailers like myself have the opportunity to see the newest collections and speak to the people behind the brands, in the hope of finding something new and exciting.

This was my first Bubble and I was a little like a child in a sweet shop, excited and not sure which stand to visit first… though those who know me well, will know that I sought out Frugi first in the end, to say Hello to the lovely ladies (and Phil, who is equally as lovely, let it be said), before moving on to visit many other stalls.

I am delighted to say that after many hours fondling fabrics, admiring appliques and talking shop I found several new brands which I hope to introduce in coming blog posts. Each is different and unique, with its own story but in common, are the very passionate people behind them and the beautiful products themselves.

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